Started by law students who kept reading the same clause.
Trimline began in a Karachi study group, with a shared spreadsheet and a habit of reading the fine print other people skipped.
"Nobody was overpaying because they were careless. They were overpaying because the deadline was hidden on page eleven."
Where the idea came from
A few of us were studying law in Karachi and picking up contract work on the side, reviewing agreements for local startups, agencies and export businesses. The work was meant to be about big contracts. Instead, we kept finding the same small, expensive problem tucked into the software subscriptions.
Tools renewed automatically. The notice period had passed weeks before anyone looked. Renewal clauses added a few percent every year, and nobody had objected in writing. And because almost all of this software is priced in dollars, every renewal hit harder for a company earning in rupees.
These weren't careless businesses. They just didn't have anyone whose job was to read the contract, mark the deadline and write to the vendor in time. That happened to be exactly what we were being trained to do.
From a spreadsheet to a product
So we started doing it by hand. We kept a shared sheet of every client's subscriptions, with renewal dates, notice periods and uplift clauses, and we drafted the emails ourselves, politely and with the numbers attached. Vendors said yes more often than anyone expected.
The spreadsheet couldn't keep up, and the reading and drafting were the parts software had become good at. Trimline is what we built to do that work at scale: it finds the contracts, tracks the deadlines and prepares each negotiation, while people stay in charge of every decision.
Why it matters that we're lawyers
A renewal negotiation is mostly careful reading and careful writing. Our training makes us strict about what a clause actually says, what you can ask for, and what should never go out without a person approving it. That's why every email Trimline drafts waits for your yes, and why we show our working on every saving.
Zubaida Wadilla
Founder · Law graduate · Karachi
Zubaida is a law graduate from Karachi who spent her student years reviewing commercial contracts for small businesses and startups. After watching the same auto-renewal clauses cost company after company money it didn't need to spend, she started Trimline to put a procurement lawyer's habits within reach of every growing team. She leads the product and writes the negotiation playbooks Trimline runs on.
Four rules we don't bend.
We only earn when you save.
Our only revenue is a share of your savings. We don't take vendor referral fees or resale margins.
Nothing goes out without a yes.
Each email is a draft until someone on your team approves it.
Firm, never hostile.
You'll be working with these vendors for years. We're clear about the numbers, honest about the alternatives, and polite.
Show the math.
Every invoice shows the old price, the new price and how we got from one to the other.
Find out what you're overpaying for.
Send us a list of your tools or connect your inbox. Within two business days you'll get every renewal date and notice deadline, plus an estimate of what each contract could save. It's free and you're not committing to anything.